One of the big and significant contributors of the growth of Philippine real estate and tourism investments are the over 15,000 real estate practitioners.

These professionals with their passion, persistence, prestige, and promotional business activities in the marketing and sales of various Philippine real estate projects are our patriotic professionals who, in the practice of their work, are truly the frontliners who in the course of their marketing activities have made a strong impact in making the Philippines as “darling of investments” in the Asia and Pacific.

Sec. 2 of RESA Law states that “The State recognizes the vital role of real estate service practitioners in the social political, economic development and progress of the country by promoting the real estate market, stimulating economic activity and enhancing government income from real property-based transactions. Hence, it shall develop and nurture through proper and effective regulation and supervision a corps of technically competent, responsible and respected professional real estate service practitioners whose standards of practice and service shall be globally competitive and will promote the growth of the real estate industry.”

We will share some of the patriotic real estate professionals.

Senator Manny Villar of Vista Land. (Photo source:

Senator Manny Villar of Vista Land.
(Photo source:

Manny Villar is a Senator and a businessman. As a businessman in the real estate industry, Forbes ranked him as the 18th wealthiest person in the Philippines with a total net worth of P30.38-B.

Villar started his business with an initial capital of P10,000. He purchased two reconditioned trucks and started delivering sand and gravel for construction companies in Las Piñas.

After securing a 7-year loan from a rural bank offering law interest rates, his business expanded and it become the country’s largest home building company, with an emphasis on low-priced mass housing.

Villar’s innovation was to sell house and lot package when the common practice at that time was to sell lots only where the homeowner will just build his home in the future. He started the mass housing projects through economies of scale, utilizing the cost advantages of developing a large scale project in order to bring down housing prices.

He concentrated on low-cost housing, giving the Filipino families an opportunity to own a home.

His company, C&P Homes, grew by more than a third in one day and increased Villar’s stake by 80%. The company was also listed in PSE.

His other company, a family-owned, Vista Land and Lifescapes, Inc., is also listed in PSE. Their shares of stocks were bought primarily by foreign funds which had given the government, as well as the PSE, good revenues.

During his professional and business career, he received many achievements and awards. Among them is he was included as one of the Ten Outstanding Young Men in 1986, the Agora Award for Marketing Management in 1989, Most Outstanding CPA by the Institute of Certified Public Accountants in 1990, and Most Outstanding UP Alumnus in 1991.

Villar inspired the Filipino entrepreneurs that what they set their mind on, it can be achieved.

Congressman Rodolfo Valencia receives a plaque from the PRC-PRBRES led by Eduardo Ong, Ramon Cuervo III, and Rafael Fajardo.

Congressman Rodolfo Valencia receives a plaque from the PRC-PRBRES led by Eduardo Ong, Ramon Cuervo III, and Rafael Fajardo.

Another politician and real estate practitioner is Congressman Rodolfo Valencia. He started his real estate business when he was 16 years old and at the age of 21, he passed the Real Estate Broker’s Exam and Real Estate Appraiser’s Exam as a topnotcher.

At the age of 24, he started to experience in handling subdivisions and at 25 years old, he started developing his first subdivision. This followed by other projects such as condominiums, townhomes, housing, resorts, memorial parks, and commercial centers.

He became the youngest president of the Manila Board of Realtors at the age of 28 and the youngest president of Philippine Association of Realtors Board at 33. And soon, he became director in the National Association of Realtors (NAR-USA) representing the Philippines.

Like Villar, Valencia also received awards and achievements during his career. One of them is Ten Outstanding Young Men (TOYM) Award of the Philippines in the field of human settlements and the prestigious Anvil Awards as the author of the RGV Pabahay Program, which was honored as the most outstanding project of the year in the field of housing.

Henry Sy, Jr. of SM Development Corporation. (Photo source:

Henry Sy, Jr. of SM Development Corporation.
(Photo source:

Henry Sy, Jr. is the Vice Chairman and CEO of SM Development Corporation. A graduate of a management degree from De La Salle University, he is responsible for the real estate acquisitions and developments of the SM umbrella which includes the identification, evaluation and negotiation for potential site as well as the input of design ideas.

Aside from SMDC, he is the Vice Chairman and President of SM Land, Inc., Vice Chairman for SM Investments Corporation, Belle Corporation and Highlands Prime, Inc., Chairman for Pico de Loro Beach and Country Club, Inc., and Director for Banco de Oro Unibank, Inc. and SM Prime Holdings, Inc.

The SM Investment Corporation, the holdings company of SM, established SMDC as a subsidiary to develop condominium towers catering the middle class sector.
SMDC is one of the fastest-growing real estate companies in the Philippines. Currently, it has a total of 17 high-rise condominiums. The entry of SM into the real estate world was buoyed by the rising foreign remittances of OFWs.

Ayala Land Inc. logo.
(Photo source:

Ayala Land Inc. is the real estate arm of Ayala Corporation, one of the oldest and largest conglomerates in the Philippines.

ALI started out as in internal division of Ayala Corporation. Later, it was separated and incorporated in 1988 and got publicly listed in PSE in 1991.

ALI has been aggressively developing real estate properties since their interception such landbank management, residential development, shopping centers, corporate businesses, and hotels.

Mr. Jose Antonio of Century Properties.
(Photo source: /

Unlike Villar and Valenica, Jose Antonio didn’t start his career at real estate at an early age. He worked as a system analyst before.

After acquiring his masters in business, he became a management consultant and later, a stockbroker.

During the 1070’s and 1980’s, the Philippine economy was in a dismal state and he realized he needs to do something else. He was inspired by some achievers during that time and most of them have real estate as their business. And that was the start.

While studying in the US, he spent a part of his time working as a broker for Century 21 in San Francisco.
When returned to the Philippines, the economy was at worst and he still continue his career in real estate. And the gamble paid off. He started his company in 1986 at the height of People Power Revolution.

Despite of the unstable economy, his company, Century Properties Management, has grown. The name of his company came from his experience in the US that the best way to maintain the value of a property is through a professional property management company.

Currently, Century has been changing the landcscape of Manila, but Antonio has a bigger picture in his mind- he wants to change how the world use to see Manila. He envisions the Philippine capital as an international city.

To date, Century Properties Group now employes 3,000 persons from an original core of 6 persons. They have representatives in 5 countries.

Our patriotic and Real Estate practitioners and developers are in several ways national promoters.

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