Business Educators: Responding to the Challenges of ASEAN Integration 2015

ramon miranda_0001Yesterday, February 7, 2014, I was privilege to attend the “13th PCDEB Annual Conference 7th Business Education-Industry Summit 1st ASEAN Conference” by the Philippine Council of Deans and Educators in Business and their theme was “Business Educators: Responding to the Challenges of ASEAN Integration 2015”. I was invited by CPE Council for Real Estate and a Lifetime Achievement Awardee in Accountancy Mr. Nelson S. Abeleda.

I was motivated to attend to witness the incoming ceremonies for our Professional Regulation Commission Real Estate Service, Chairman, Dr. Eduardo G. Ong as the new incoming president for Philippine Council of Deans and Educators in Business, and I take this opportunity to congratulate our chairman. In his message, Dr. E.G. Ong stress the fact that there is a need to improve the education programs in “Business Educators: Responding to the Challenges of ASEAN Integration 2015”” and he promoted the need for the bachelors’ degree in real estate by challenging the colleges and universities to venture into real estate education.

No less than his Excellency President Benigno “Noynoy” S. Aquino III, the President of the Republic of the Philippines, who manifested support, on the need for “Business Educators: Responding to the Challenges of ASEAN Integration 2015”, he states that:

“Our social climate has experienced positive change over the past few years: Among many transformations, our economy has regained its dynamism and investment opportunities entice entrepreneurs to take stock in the Philippines. Let this gathering enable us to keep our momentum of stability and progress, to enhance the quality of business education and help train a new generation of Filipino captains to enterprise and industry. Ma your collective knowledge raise the standards of excellence in the field of education, and inspire your partners to uphold the spirit of passion and integrity among the diverse sectors of trade and commerce.”

It is significant because today, February 8, 2014, his Excellence President Benigno S. Aquino III is celebrating his birthday, and as leader of our nation we are due to bound to pray for him that he may lead the country with wisdom, justice, wise, fair, and beyond any political color or prejudice to a political party, local government unit and treat each Filipino equally whether rich or poor regardless of color, religion, or social standing. These are all necessary for having a good and outstanding Chief Executive that could leave behind legacy of solidarity, forgiveness, social justice and reduction of poverty by distribution of wealth, social welfare and going beyond his personal interest or ambitions.


President Aquino believe that this can be achieve through education to set higher standards and meet global competitiveness.

Our keynote speaker, Dra. Patricia B. Licuanan, Chairperson of Commission on Higher Education unfortunately had to send a representative, she wrote:

“An association of business school deans and educators in the Philippines, the Philippine Council of Deans and Educators in Business was organized in 2001 tasked primarily with advancing the quality of business education in the country. In its over ten years existence, the PCDEB has initiated the Annual Search for Outstanding Business Educators in the Philippines, participated as management associations, assisted its members in research and publication of instructional materials, conducted faculty development seminars, among other achievements.”

“This year’s series of activities will bring together key participants with their expertise in financial management, operations management, marketing entrepreneurship, corporate social responsibility, human resource management, and economics. Like any significant area in the curriculum, business partners to ensure the delivery of quality and relevant education to the students.”

“This age of globalization has led to expansion and growth. However, business and finance have increasingly laced challenges that have led to stresses and crises, impacting the whole world.”

“This year’s theme, “Business Educators: Responding to the Challenges of ASEAN Integration 2015” recognizes the complex changes that confront not only in the Philippines but the rest of the world. The holistic perspective that this year’s summit//conference will provide the participants should lead to a greater understanding of the urgency of equipping the students with the needed tools to understand their roles better in the context of their future as professionals in business industry.”

I would like to congratulate Mr. Dionisio G. Magpantay, outgoing president of Philippine Council of Deans and Educators in Business. Mr. Magpantay quoted:

“The theme we have chosen gives primary to quality business education and governance as the cornerstones of economic and social development. Brilliant minds in government, academe and industry sectors are gathered on this two-day conference to discourse on the creation of an environment of good governance that would enable education and industry match then requirements to encourage the entry of more investments and foster sustainable and inclusive economic growth and prepare for the challenges of ASEAN Integration 2015.”

The Founding President of Philippine Council of Deans and Educators in Business, Mr. Conrado E. Inigo Jr, PhD, said:

“This year’s theme, “Business Educators “ Responding to the Challenges of ASEAN Integration 2015”. PC, bespeaks of our commitment of providing better business education paradigm, responsive to the changing needs and conditions of our country and the world. I firmly believe that this conference will provide you a more extensive avenue of sharing your knowledge and experience in the pursuit of quality and excellent business education.”

Chairperson of Philippine Realty Board Real Estate Service (PRBRES) and Philippine Association of the Professional Regulatory Board (PAPRB) Dr. Eduardo G. Ong is now the incoming President of Philippine Council of Deans and Educators in Business (PCDEB).


Officers and members of Philippine Council of Deans and Educators in Business (PCDEB)

With this, I’m confident that with the implementation of Bachelor Degree in Real Estate Management has provided for and required by Republic Act 9646 or Real Estate Service Act.


Philippine Council of Deans and Educators in Business

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